Momentum Factor

The recent news from the Wall Street Journal about short sellers taking on Herbalife had the industry wondering what’s next. Well now we know. They’re going after everyone. Today a leading financial website added USANA to its target list. This is a big deal. The attacks are based on the idea that personal consumption is [...]

Just caught Beachbody president Jonathan Gelfand on the CBS Evening News in a story about counterfeiting, a big problem for the direct selling industry. Gelfand says he and his team ‘went undercover’ and acted as pirates themselves–and discovered $75M a year in losses to counterfeiters. Nice gumshoe work, but disheartening news. CBS Evening News http://www.cbsnews.com/video/watch/?id=7408276n&tag=contentMain;contentBody

Pinterst is the latest gift for Direct Sellers from social media Heaven. Direct Selling companies would do well to embrace it, now. By Maria Duron, Director of Client Communities, Momentum Factor.  Pinterest is an online pinboard where users can organize things they love and share them. Launched in 2010, Pinterest already boasts more than ten million monthly [...]

  Any direct selling company feeling pressure to wander outside the model would do well to read this very well-written article from Fortune Magazine. Years ago, Avon forgot was who it is, and whom it serves.

Colossal acquisition of tiny startup Instagram, in advance of the Facebook IPO. Was it worth it? Let’s consider what they get: 1. Local data: “where were you when you took this photo?” 2. Personal data: “what are your photos about” 3. Quash a strategic threat: Photos are where its at in social. 4. Monetize mobile: FB [...]

Pinterest is sooo 2012. Polyvore may be the next big thing for beauty and fashion-related direct sellers. Just when you thought you were on top of everything social, out pops a new network to learn. Today’s hit: Polyvore. Yes there are many tools out there, some work for some direct sellers more than others. If your company is fashion-conscious, [...]

Really excited to have been selected again to present at the Direct Selling Association’s Annual Meeting. With my co-presenter Jonathan Ducos of LifeMax, we will “unveil” the much anticipated results of the  2012 Mobile App Review. Please come join us! Promise it will be enlightening and fun! There’s an App for That: Making Mobile Work Is mobile technology [...]